In 2004, several independent Swiss law firms merged together under the brand “SwissLegal.” All members are either advisors or legal representatives dealing with commercial law and tax issues.

The goal of communications was and is to reinforce and establish the SwissLegal brand on the market as well as to revamp the firm’s overall presence into a more novel and contemporary design. At the same time, the group faced a threefold challenge: acquiring new law firms in other locations, picking up new partners and employees within already existing law firms, and positioning and differentiating the SwissLegal brand on the Swiss market. The communications package comprised, among other things, a new corporate design, image and portrait brochures in vest-pocket format, state-of-the-art Internet presence and event concept.