SWICO Recycling is an independent commission of the Swiss Association for Information, Communications and Organization Technology (SWICO) that deals with the environmentally friendly disposal of electronic scrap accumulated in Switzerland. Prime developed a professional, uniform overarching presence for the non-profit organisation, with the goal of establishing the SWICO Recycling brand as the “green” seal of approval for corporate responsibility in the ICT sector. In addition, SWICO Recycling’s brand awareness should be increasingly enhanced at the consumer level as well, in order to be able to convey important issues – such as mobile-telephone recycling – via a more simplified means. “We were impressed by the work performed by Prime with regard to the crystal-clear branding strategy, the convincing public relations track record and the fact that we are able to draw our entire means of communication from one source,” declares Paul Brändli, Chairman of SWICO Recycling. The assignment also included the new conception and implementation of the corporate design, progress report, image brochure and the website www.swicorecycling.ch, as well as the ongoing public relations mandate.