Tourism in Engadin is booming, although the mountain railways are not benefiting to the same extent. The merger of the three previously independent mountain railway companies Corviglia, Muottas Muragl and Diavolezza – including 12 restaurants and 3 hotels – formed the basis for initiating a turnaround. The new, joint presence, improved communications and enhanced image of services offered should boost the number of visitors in the respective regions.

Taking into consideration the existing Upper Engadin insignia, Prime developed a brand system that provided the requisite freedom for the mountain railways to polish their profiles locally. The succinct image offers considerable flexibility in order to fulfill the aim of expanding the umbrella brand “St. Moritz Engadin Mountains” as well as to meet the tactical requirements of the individual regions, restaurants and hotels.

In addition to creating the brand strategies and corporate design, Prime assumed responsibility for revamping the overall communications of “St. Moritz Engadin Mountains” too.