The founding of Spital Thurgau AG is regarded as a pioneering achievement in the healthcare industry in the German-speaking region of Switzerland. Indeed, the complex comprises two cantonal hospitals, psychiatric services and the rehabilitation and nursing home St. Katharinental. Based on a comprehensive analysis, Prime worked in close cooperation with the management of the new operating company to develop an overarching corporate design. The result: a flexible marketing platform for all four locations and, at the same time, a strong, common brand. Additional measures, among others, in the area of corporate publishing and an innovative online presence provide support for the company in the introduction of its brand.