Raiffeisen, the third-largest Swiss bank, comprises more than 400 very independent regional banks. Prime conceptualised and realised the bank’s staff magazine titled “inside,” which has built bridges between the regional banks and their roughly 14,000 employees, provided information about strategic issues and fostered a spirit of solidarity within the company. Thanks to a complete live-paper version, the magazine (published in three languages) is also electronically accessible for all employees and can be read according to individual preferences.