Prime was entrusted with the task of transforming pro juventute from an outmoded relief organisation into a modern non-profit organisation. The elements of the entity’s re-positioning include a comprehensive re-design of the brand, a new image for all printed materials and advertising resources as well as implementation of an image brochure and annual report. Appealing advertising and POS campaigns aimed at raising funds – with posters, online ads and POS materials – have led to an additional boost in contacts/visits and actively promote the sale of the traditional postage stamps.