Intershop Holding AG is listed on the SWX Swiss Exchange and ranks among the leading real estate companies in Switzerland. The focus of the firm’s investment activities is directed on commercial properties with the potential for development. In the course of a comprehensive restructuring of its market presence and brand architecture, Prime created and implemented an extensive new brand identity concept for Intershop Holding, including re-developing from the ground up product and image brochures, as well as the company’s annual report and Internet presence.