It takes audacity to establish a presence in the chic Upper Engadine region with an oasis of a well-groomed, albeit simple, hotel business. It also takes a clever mix of the appropriate marketing and communications measures. In this case, the audacity was provided by the operators of Hotel Krone in La Punt. For the marketing and communications, Hotel Krone counted on Prime to provide the right support for small- and medium-sized enterprises (SMEs), in the form of specific public relations, advertising, sales support and online communications services.