As a leading global IT company with the broadest offering of products and services, Hewlett-Packard (HP) appeals to a vast array of target groups and stakeholders in Switzerland as well. Prime paved the way for continuous dialogue between HP Switzerland and its stakeholders, with a wide assortment of support services, ranging from consulting in strategic corporate communi-cations, carrying out public relations activities in all shades, producing numerous internal and external publications (online and offline), as well as developing and implementing measures in the area of corporate social responsibility.