Helvetic, Switzerland's first budget airline, has connected Zurich with holiday destinations in Southern Europe since November 2003. Within a very tight timeframe, Prime developed and implemented a solution for the visual and contextual expansion of the airline’s brand. Prime provided services ranging from corporate design to comprehensive advertising measures and intensive public relations, extending to the build-up and management of the online channel including user guideline and booking applications. The result: ideally attuned communications measures in terms of content, timing and costs.