Conzzeta is an internationally active Swiss holding company with roughly 3,500 employees and broadly diversified businesses in the areas of machinery and systems engineering, foam materials, sporting goods, graphic coatings and real estate. As lead agency, Prime revamped the group’s visual image as well as developed a wide-ranging content and design concept for its key communications measures. “Finding an appropriate framework for seven different business units was not an easy task. The decision to choose Prime was based on the agency’s excellent perception of our requirements as a diversified group as well as its expertise in numerous disciplines, because we don’t have the resources to manage several agencies ourselves,” according to Carlo Menotti, Head of Corporate Services at Conzzeta AG. The assignment comprises corporate design and corporate publishing, in addition to the re-launch of the company’s website www.conzzeta.ch.