How can young people be lured into choosing a profession in the healthcare industry? A survey revealed that merely providing help no longer plays such a significant role, but rather it’s the teamwork in particular that counts. Against this backdrop, Prime, in cooperation with ks-kommunikation, created the “Team Job” campaign for the Canton Zurich Healthcare Administration, featuring long-term advertising, online and public relations measures. The clear objective of the campaign is to enhance the image and provide information about the multifaceted aspects of the healthcare professions.