ABB is the world’s leading company in the field of energy and automation technology. The group employs a staff of roughly 6,000 people in Switzerland and primarily offers systems and total solutions for utilities and industrial companies. ABB’s employee magazine “akzent” provides company-wide information with background reports, defines corporate objectives and plays a significant role in employees’ identification with their firm. Prime has provided support to ABB since 2007 in the conception, realisation and compilation of “akzent” as well as additional ABB publications.