Issues Management historically was only applied to settling crises, but today it increasingly forms the basis of excellent communications. By definition, Issues Management is the preemptive realisation of relevant risks, opportunities and issues that must be pursued over the long term in order to directly determine and actively shape image and reputation. Issues Management is therefore an executive priority and extends across the entire spectrum of the communications process.

Through engaging in numerous projects, Prime has garnered profound know-how and adopted a systematic approach designed to support companies in all functions of Issues Management. Our specialists carry out systematic monitoring for our clients aimed at promptly detecting risks and opportunities. We develop negotiating strategies, positions and policies. And of course we ensure that these are conveyed to the relevant circles with the appropriate means of communication and measures.