Prime designs new identity for FO Print + Media25.10.2011 

Media services provider FO Print+Media in Egg/Zurich has engaged Zurich’s full-service agency, Prime Communications AG, for developing a new image for the company across all six business units. The venture also includes the integration of the former Zürichsee print shops in Stäfa.

Following a competitive pitch presentation, FO Print + Media has decided on entering into collaboration with Prime. The mandate comprises the development of a new presence for the company for all six business units, particularly the websites and image brochures. The focal point of the campaign is directed at integration of the former Zürichsee print shops as FO Zürisee into the overall firm.

The FO Fotorotar business unit is solidly established in the market as a printing house, which is the primary reason that the overall firm is still often perceived as a printer even today. It is therefore Prime’s task to foster and forge ahead with the change in image from a printer to an integrated media services provider with the appropriate measures.

Jürg Konrad, CEO at FO Print + Media, justifies the switch in agencies as follows: “Prime succeeded in convincing us not just in the area of its brand identity consulting services, but also with its creative approach to the process of implementing the relevant measures.”

Prime employs around 20 experts in the fields of public relations, advertising, brand identity and corporate publishing. Since the company was founded 16 years ago, Prime has successfully focussed on an interdisciplinary approach for developing communications solutions.

Contact for media enquiries:
Prime Communications AG, Staffelstrasse 12, CH-8045 Zurich

Basil Hangarter, Creative Director
Direct dial telephone: +41 44 287 36 66
E-mail: basil.hangarter@prime.ch