Prime arouses curiosity in the healthcare profession with image spots03.03.2010 

Hospitals in canton Zurich need new, up-and-coming recruits. With innovative image spots, Prime Communications and Senta van de Weetering Media aim to draw the attention of young people to the multi-faceted functions of the healthcare and nursing profession.

The spots synergize with the overall media campaign titled “Guaranteed never a dull moment” and reveal the day-to-day realm of the healthcare profession in a movie trailer-like style. In parallel to the commercials, an information webpage is being designed on the social-networking platform Facebook, where adolecents can exchange views with one another. 

Links:
GDZ Spot 1 http://vimeo.com/9838630
GDZ Spot 2 http://vimeo.com/9832975

Agency: Prime Communications AG, Zurich in collaboration with Senta van de Weetering Media: Andreas Sedmak, Martina Glaser (Consultation), Basil Hangarter (Creative Direction) 

Responsible persons at Eclipse Film GmbH (film production): Michael Burtscher (producer, direction, sound design), Mathieu Gabi (camera, film editor), Faro Burtscher (storyboard, lighting), Joëlle Fricker (production management), Recomp GmbH (sound studio)

Prime employs 30 experts in the fields of public relations, advertising, brand identity, corporate publishing and online communications. Since the company was founded 13 years ago, Prime has successfully focussed on an interdisciplinary approach for developing client-specific communications solutions. 

Contact for media enquiries:
Prime Communications AG, Staffelstrasse 12, CH-8045 Zurich
Andreas Sedmak, Group Account Director, Direct dial telephone: +41 44 287 36 82, E-Mail