Prime becomes new lead agency for Conzzeta19.01.2010
Conzzeta Group has decided to engage Prime as its new lead agency following a multi-step selection process. The Zurich-based communications agency is initially further developing the group’s corporate design as well as implementing its company report and image brochure.
Conzzeta is an internationally active Swiss holding company with roughly 3,500 employees and broadly diversified businesses in the areas of machinery and systems engineering, sporting goods, foam materials and real estate. The individual business units are differentiated not only in terms of divisions, but also with regard to respective size and customer segment. Accordingly, the group’s communications structure is sophisticated and designed to encompass all business units.
“Prime has an excellent perception of our requirements as a diversified group and has succeeded in developing a content and design concept for our key communications measures,” declares Carlo Menotti, Head of Corporate Services at Conzzeta AG. “Finding an appropriate framework for seven different business units was not an easy task.” Furthermore, the decisive factors for the decision to choose Prime as lead agency were its solid, high-quality consulting services as well as its size and interdisciplinary focus, according to Mr. Menotti. “We need a lead agency that is competent in numerous disciplines because we don’t have the resources to manage several agencies ourselves.”
Prime employs 30 experts in the fields of public relations, corporate publishing, brand identity and advertising. Since the company was founded, Prime has successfully focussed on an interdisciplinary approach for developing client-specific communications solutions
Agency: Prime Communications AG, Zurich. Senior Consulting, Account Management: Philipp Metzler; Consulting: Martina Peyer, Sylvie Ruppli; Creative Director: Basil Hangarter; Art Director: Marcello Koch; DTP: Urban Kronenberg.
Contact for media enquiries:
Philipp Metzler, Group Account Director Direct dial telephone: +41 44 287 36 25, E-mail
