Prime revamps Conzzeta’s global employee magazine26.04.2011
Conzzeta has refreshened its employee magazine, commissioning Prime Communications for the conception and implementation of the relaunch.
More attractive, more up-to-date and easier to read is the first objective of the rejuvenation of the employee magazine published by Conzzeta. The second goal is making the publication readable and comprehensible for the employees and managers who work in seven different business units worldwide. Indeed, Conzzeta Group is a complex organisation due to its broad diversification, which posed a special challenge in terms of preparing the magazine structure and contents. Conzzeta’s employee magazine is published twice a year in three languages (German, English and Chinese).
Conzzeta is an internationally active Swiss holding company with roughly 3,300 employees. The groups’ business activities are focused on the areas of machinery and systems engineering, foam materials, sporting goods, graphic coatings and real estate. The seven business units serve customers in more than 100 countries and are represented in a total of 25 nations with group subsidiaries.
“The ‘new’ profile is impressive thanks to its editorial quality, on the one hand, and an attractive layout, on the other. I’m very satisfied with the first edition of the magazine,” declares Carlo Menotti, Head of Corporate Services at Conzzeta AG. “Prime provided support with an interesting mix of topics that appeal to a heterogenous target group across all levels.”
Client: Conzzeta Management AG, Carlo Menotti, Head of Corporate Services.
Agency: Prime Communications AG, Zurich. Account Management: Philipp Metzler; Consulting: Martina Peyer, Sylvie Ruppli; Creative Director: Basil Hangarter; Art Director: Marcello Koch; DTP: Stefanie Huber, Erwin Lötscher.
About Prime
Prime employs 25 experts in the fields of public relations, corporate publishing, brand identity and advertising. Since the company was founded 15 years ago, Prime has successfully focussed on an interdisciplinary approach for developing client-specific communications solutions.
Contact for media enquiries
Philipp Metzler, Group Account Director, Direct dial telephone:+41 44 287 36 25, E-mail
