Brushing up knowledge of electricity with e-learning08.07.2010
The Association of Swiss Electricity Companies (ASEC, VSE, AES) has developed an E-Learning Platform in three languages for its 450 members. The online solution – conceptualised by Prime – has been activated since 1 July 2010 and is aimed at refreshing and enhancing knowledge of the future of electricity in Switzerland in an entertaining style.
With a fact book as well as specific thesis training for executives and employees of energy utility companies, the ASEC has been offering a comprehensive training programme since 2009, based on the theme “The Future of Electricity.” The new e-learning platform for interactive training anywhere and anytime ideally complements the already existing measures. Prime conceptualised and is continuously further developing all aspects of the activities.
Step-by-step learning
The E-Learning Platform comprises nine training modules, each featuring a key theme, for example: renewable energies or electricity trading. Employees of the roughly 450 ASEC members constitute the target group. Processing time per module amounts to between 10 and 20 minutes, consisting of short units that convey basic knowledge as well as the core messages of “The Future of Electricity” campaign. The modules are also regarded as appropriate for executing during a break. At the conclusion of each module, the user is able to review his/her refreshed or newly acquired knowledge by means of a brief test. All nine modules and an in-depth final test will be activated online by the end of 2010.
“The ASEC is blazing new trails with the E-Learning Platform,” declares Dorothea Tiefenauer, Head of Communications and Personnel at ASEC. Hence, the range of services offered by the association revolving around the “The Future of Electricity” campaign has become even considerably more attractive. Prime has provided support to the ASEC with this innovative internal project just as effectively as with our external communications activities.”
Client: The Association of Swiss Electricity Companies (ASEC, VSE, AES), Head of Communications and Personnel: Dorothea Tiefenauer
Agency: Prime Communications AG, Zurich. Consultation: Philipp Metzler, Jessica Walther; Art Director: Sven Christinger; DTP: Erwin Lötscher.
Partner for the E-Learning Platform: CREALOGIX E-Business AG
About Prime
Prime employs 25 experts in the fields of public relations, advertising, brand identity and corporate publishing. Since the company was founded 14 years ago, Prime has successfully focussed on an interdisciplinary approach for developing client-specific communications solutions.
Contact for media enquiries:
Philipp Metzler, Group Account Director, Direct dial telephone: +41 44 287 36 25, E-mail
