Prime takes over media relations for Schneider Electric25.10.2010
France-based conglomerate Schneider Electric is a global specialist in energy management. The company counts among its Swiss subsidiaries the tradition-rich lighting manufacturer Feller. Following an agency pitch, Schneider Electric has engaged Prime to handle media relations for Switzerland.
The goal of the media relations activities is to position Schneider Electric in the public’s perception as a specialist for all energy management issues, with a range of services “from power plant to electrical outlet.” The group has recently consolidated the vast array of brands that emerged from inorganic growth under the management of Schneider Electric, from 130 to 7 brands. Hence, the media relations are aimed at systematically strengthening the “Schneider Electric” brand as well.
Global player – still relatively unknown in Switzerland
These measures should enhance the public presence of the French group in Switzerland, whose name up to now has been recognized in this country primarily just by sector insiders. Indeed, with worldwide sales of EUR 15.8 billion and 100,000 employees, Schneider Electric stands on equal footing with any of its well-known competitors in the energy sector.
“As a specialist in the energy and IT sectors, Prime is precisely the right partner for us,” declares Frank Spenna, Head of Communications at Schneider Electric, Switzerland, regarding the decision on the agency pitch in favor of Prime.
Prime has developed a wide-ranging package of measures aimed at addressing the public and business media in Switzerland, providing a steady flow of information about Schneider Electric. The measures take into account print as well as online channels of communication, and also shine the spotlight on the company's CEO, Roger Karner, as the face of the Swiss subsidiary.
About Prime
Prime employs 25 experts in the fields of public relations, corporate publishing, brand identity and advertising. Since the company was founded, Prime has successfully focussed on an interdisciplinary approach for developing client-specific communications solutions.
Contact for media enquiries
Philipp Metzler, Group Account Director/ Senior Consultant, Direct dial telephone: +41 44 287 36 25, E-mail
