Prime produces TV commercials for yallo09.09.2009 

yallo, an affiliated brand from Sunrise, has established itself as the leading mobile telecommunications provider of inexpensive telephone services in Switzerland as well as abroad, with its prepaid offer starting at just 25 centimes per minute for calls to foreign countries. Moreover, yallo has now achieved another milestone in mobile communications: the yallo subscription. With this unprecedented offer in Switzerland, mobile phone calls to fixed networks in six European countries (Germany, France, Italy, Austria, Portugal and Spain) cost merely 10 centimes per minute.

Prime Communications, in collaboration with production company Elefant Studios, produced four different TV commercials promoting the yallo offer, for example, featuring the destinations Germany, France, Italy and Spain.

The TV commercials were conceptualised in “La Linea” style, surprising the audience in a sympathetic way through the integration of typical country-specific landmarks, which are transfigured into unusual states by a yallo ring tone: For instance, with a yallo call from Switzerland, the Leaning Tower of Pisa begins to vibrate and lose its tilt, while the Eiffel Tower shoots heart-shaped bubbles into the sky.

The TV ads are airing effective immediately on various private and public television stations throughout Switzerland.

Responsible persons at PRIME: Andreas Sedmak, Sandra Jerczynski, Vera Fetz (Consulting), Basil Hangarter (Creative Direction), Sven Christinger (Art Direction), Daniel Portmann (Text/Concept), Erwin Lötscher, Mimoza Palokaj (DTP)

Film production: Elefant Studios (Fabian Gasser, Sandra Pötschacher)

Responsible person at yallo: André Hodel (Marketing Management yallo)

Contact for media enquiries: :
Andreas Sedmak, Group Account Director, Prime Communications AG, direct dial telephone:  +41 44 287 36 82, E-Mail