Prime makes Swiss fit for the energy debate14.05.2009 

Prime gets Swiss in shape for energy debate. 

The Association of Swiss Electricity Companies (ASEC) is set to launch a comprehensive campaign with the theme “The Future of Electricity,” supported by Prime – the agency specialising in brand identity and corporate communications. Prime succeeded in winning the bid against numerous competitors in a multi-step selection process. “We were especially impressed with the tremendous speed and enormous potential of all aspects of the campaign concept," declares Dorothea Tiefenauer, Head of Communications at ASEC.

The goal of the campaign is aimed at raising awareness among the Swiss populace regarding the challenges facing the future provision of electricity, on the one hand, as well as helping ASEC to provide small- and medium-sized energy supply companies with the appropriate communications tools to enable them to more actively promote the theme, on the other.

The assignment comprised a national awareness campaign with related website, corporate publishing and media activity as well as a series of events. Prime employs 30 experts in the fields of public relations, advertising, brand identity, corporate publishing and online communications. Since the company was founded more than ten years ago, Prime has successfully focussed on an interdisciplinary approach for developing client-specific communications solutions.

Contact for media enquiries:
Philipp Metzler, Group Account Director, Prime Communications AG, direct dial telephone: +41 44 287 36 25, e-mail